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Though it began as a humble linguistic structure, the umlaut has taken the branding world by storm. Strangely, its appeal seems to be greatest in the English-speaking world. Read on to learn about what the umlaut is, explore its checkered history, and discover how it might be relevant to your branding strategy.
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British English can be a colourful language if you know how to use it, and idioms will help you express your emotions in a much more clear yet descriptive manner. Idioms can be invoked in all sorts of situations, and using them correctly will be sure to impress any native English speakers you may encounter.
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