What Are Long-Tail Keywords?
Long-tail keywords help you cut through the noise and rank for specific search queries. With benefits such as increased relevance and greater ROI, they're well worth using! Let's take a look at exactly how and why to use long-tail keywords in your digital marketing strategy.
How to Use Colour to Strengthen Your Brand’s Message
Colour is an incredibly powerful tool, influencing customer behaviour in a heartbeat and creating a lasting impression about your brand. Here, we look at how to harness colour to your advantage.
Why Your Employees Are Great Brand Ambassadors
For fledgling businesses and larger ones alike, utilising your employees as ambassadors for your brand can be a great promotional tool, and one that improves workplace satisfaction. Find out what to do, and what not to do, when initiating an employee ambassador programme.
