Hello Yuqo

Humour in Advertising: How to Get it Right

Making people laugh endears them to you, whether they like it or not. Here, we'll discuss how to use humour in advertising to appeal to your target audience. When executed correctly, humour can be one of the greatest tools in your brand arsenal. When done wrong, however, the repercussions can be disastrous.
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Hello Yuqo

Attracting Gen Z: 11 Marketing Tips

Marketing to Generation Z takes a different approach than with other generations. But who are Gen Zers? And why are they important for your business? In this article, you'll find out how you can attract more Gen Zers with your brand, and what you should do differently compared to marketing to other generations.
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Luke Sholl

Why you need a translation strategy

When entering international markets, a translation strategy is fundamental to making the most of your business venture. To find out how you can formulate your own successful strategy, and the benefits of doing so, keep reading.
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