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5 mistakes to avoid when localising your website
Falling victim to any one of these 5 basic mistakes when localising international web content can be fatal. Make sure you get things right the first time by paying attention to basic SEO rules and considering your international customers.
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How to write content like a pro
Online businesses go wild for content. Content is what sells products/services, engages an audience, and defines a brand. The quality of a lot of online content, however, is poor. And while that can disappoint anyone who has to read it, it means content/copywriters like yourself have a chance to raise the bar and make a name for themselves.
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How euphemisms can improve your brand’s message
Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy.
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