Case studies explained: Why using case studies is important for your business

Case studies prove to your customers that you know what you're talking about. This type of content helps solidify existing customer relationships while attracting new target customers to your website. Prove you are an expert in your niche with compelling case studies.
Grant Robinson
Author

Google My Business: The Key To Local SEO

Utilising Google My Business to its full potential is essential for informing customers about your business, as well as for boosting local SEO. This article reveals why your business needs to implement GMB.
Grant Robinson
Author

Why internal linking matters

Internal linking and a killer content marketing strategy go hand in hand. Yuqo knows how to provide content that is fully optimised for a positive user experience with high search ranking potential.
Grant Robinson
Author

How to successfully sell items on Amazon

Follow this easy guide for successfully selling your product on Amazon. Entrepreneurs can connect with a global audience while established brands can create lucrative sales funnels.
Grant Robinson
Author

10 phrases you should never say at work

Good workplace etiquette is as much about not saying the wrong thing as it is about saying the right thing. Avoid these 10 phrases in the workplace to create positive relationships with co-workers and clients.
Grant Robinson
Author

Using how-to content to increase customer loyalty

The how-to article or video is an efficient tool used in the customer/brand relationship. First prompting a purchase, then entertaining and informing post-purchase, the how-to will keep customers coming back again and again.
Grant Robinson
Author

Author Philip Roth dies 1933–2018

Philip Roth was one of the preeminent writers of American fiction preceding the Vietnam War. With his wild imagination and provocative themes, the stories he told were rich, semi-autobiographical, and deeper than a mere collection of words. RIP Philip Roth.
Grant Robinson
Author

What are UTM parameters and why are they useful?

A UTM is an addition to a URL that returns detailed information about which of your links are being clicked and where. UTM data reveals user behavior for in-depth analysis and streamlining of your brand.
Grant Robinson
Author

10 steps to high quality backlinks

When it comes to assessing the value of your website, Google pays a lot of attention to your backlinks. Here is a guide to using out how to make sure your links are high-quality.
Grant Robinson
Author

What is an editor?

Editing and proofreading ensure that written texts are the best they can be before publication. Editors make sure the message is clear, the copy makes sense, and that the entire text is free from spelling and grammatical errors.
Grant Robinson
Author

5 mistakes to avoid when localising your website

Falling victim to any one of these 5 basic mistakes when localising international web content can be fatal. Make sure you get things right the first time by paying attention to basic SEO rules and considering your international customers.
Grant Robinson
Author

How to effectively connect to your e-commerce audience

Ultimate connectivity means providing limitless opportunities. Make sure to follow these simple tips to drive business through your checkout with full carts and big smiles. Make the most of your e-commerce relationships.
Grant Robinson
Author