What Is a Unique Selling Point in Business?

If you can identify your USP, then chances are your business will be a success. But if you try to make it without one, it's more than likely you'll get lost in the quagmire that is the business world. Find out how to identify a USP for your own brand or business.

What Is Flywheel Marketing?

Leveraging your most valuable asset, a sales flywheel harnesses the influence of loyal customers to power a continuous cycle of attraction, engagement, and delight. If you’re serious about growing your business in a modern sales environment, then adopting a flywheel marketing model is essential. To find out more, keep reading.

Why Do You Need a Clear Target Audience?

Identifying target audiences helps you to hone in on the individuals who will become your customers. In this article, we explore all you need to know about them, including how to identify and market to your own target audiences.

Why TikTok Is Good for Your Business

With over 1 billion monthly active users, TikTok certainly seems an appealing option for businesses and brands. But if you don’t have experience with content creation, can you still capitalise on the app’s extensive reach and advertising options? To understand if TikTok is good for your business, keep reading.

What Is a Sales Funnel and How to Create One

A sales funnel is crucial to any business or brand's success, regardless of whether they're selling products or services. The key is knowing what a sales funnel is, what the benefits are, and how to implement a sales strategy specific to your company. To learn about all of this and more, keep reading.

What Is Demarketing, and Should You Implement It?

Demarketing can take your business or brand to the next level—if you implement your strategy properly. In this article, we'll guide you through the different types of demarketing, their benefits (and drawbacks), and some case studies to inspire you to create your own demarketing strategy.

How to Use Website Headings and Subheadings

Headings and subheadings break up text into coherent and organised sections, and are important for both increasing readability and enhancing SEO. Find out all about why and how to use headings and subheadings in online content.

Buzzwords: Are They Important for Your Content?

Buzzwords are, in most cases, perceived as annoying. While they can serve to create an in-group feel, which can be a useful communication tool, they usually serve to alienate and frustrate, veiling meaning and diluting substance. Here we explore whether you should use buzzwords in your digital marketing strategy.

What Kind of Marketer Are You?

Marketing is a very broad realm, and it requires individuals with a range of different qualities and character types. Which might you be? Here we explore the different types of marketers in the field, so you can determine which one, or ones, you most identify with.

Best Practices for Effective Team Meetings

Team meetings are essential for the successful operation of any business. In this article, we'll explain why they are important, how to optimise them, and when it might be best to skip them entirely. Read on to discover some essential tips for enhancing the success of your business.

Humour in Advertising: How to Get it Right

Making people laugh endears them to you, whether they like it or not. Here, we'll discuss how to use humour in advertising to appeal to your target audience. When executed correctly, humour can be one of the greatest tools in your brand arsenal. When done wrong, however, the repercussions can be disastrous.