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When you run an e-commerce business, international shipping rates can be some of the most varying and unpredictable costs you have to deal with. They're affected by everything from fuel prices, trade tariffs, and your transportation method to the weather and geopolitical events. We'll detail all those factors, and several others, as we go along.
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Did you know that Netflix operates in 190 countries these days? It wouldn't be possible without a robust localisation strategy. In this article, we'll explore what made Netflix's localisation strategy so successful, and examine what there is to learn from this global media giant.