SEO explained: the impact of alt texts

Alt texts are HTML attributes used to describe images. Why should you use them and how can they benefit both your audience and your SEO? Read this article to find out.
Eva Mohyrova
Author

5 inspiring TED Talks about design

TED Talks are both educational and inspirational. You don't have to be an industry expert to enjoy them, but they can inspire experts too. Some time ago, we wrote about 5 amazing TED Talks about language, and now it's the designers' turn. In this article, we'll share a compilation of 5 poignant design talks with you.
Eva Mohyrova
Author

SEO explained: the effect of good readability

When we think about the variables that influence Google rankings, readability often doesn't come to mind first. At the same time, improving your readability can directly impact SEO as well as establish a better connection with your audience. In this article, we'll talk about the importance of readability and ways to improve it.
Eva Mohyrova
Author

SEO explained: the impact of a great call-to-action (CTA)

The CTA may look simple, but it has a mighty impact on the visitors of your website. And while you can succeed without utilising CTAs, you should still consider them to boost SEO, conversions, and overall sales. Read on to find out more about the importance of CTAs for every business.
Eva Mohyrova
Author

The future of Google Search

Google is going to launch some major updates and features in the near future. But why wait for them to launch when you can learn more about them right now? In this article, we'll tell you how Google Search is going to change.
Eva Mohyrova
Author

What can we learn from Apple’s marketing strategy?

Everyone knows that Apple is one of the most successful brands worldwide. But could your business benefit from using some of its marketing strategies and techniques? Definitely. That's why today, we want to talk about 5 important elements of Apple's leading branding strategy.
Eva Mohyrova
Author

What are palindromes exactly?

Palindromes are interesting and fun. If you want to learn how they differ and how to create them, we'll gladly help you. Read this article to find out more about the origin and meaning of palindromes.
Eva Mohyrova
Author

5 amazing TED talks about language

Language is an integral part of our lives. However, we don't usually spend a lot of time thinking about it in-depth. If you want to learn a thing or two about how language influences human life all over the world, dedicate some time to watch these 5 great TED Talks.
Eva Mohyrova
Author

What is content marketing exactly?

Content marketing helps all types of businesses grow their audience and increase conversion rate by providing consumers with value. Here are the basics behind content marketing, and why it's essential to the continued success of your business.
Eva Mohyrova
Author

How to use Pinterest to your brand’s advantage

Don't think that just because Instagram has hundreds of millions of users that Pinterest isn't worth your time. Businesses and brands can leverage this social media platform to promote their products and services to great effect. Here's how using Pinterest can benefit your business.
Eva Mohyrova
Author

Why your business needs to create a blog series

Writing a blog series is a great idea for businesses looking to boost their traffic and authority. These posts are in-depth, easy to share, and are great for SEO. In this article, we'll discuss the benefits of crafting a blog series, providing you with all the info you need to get the process started!
Eva Mohyrova
Author

You need to start guest blogging today!

Guest blogging is an inexpensive promotional strategy that nearly anyone can try. However, to make the most out of this process, you need to abide by certain rules and remember some key tips. Here's everything you need to know to start guest blogging successfully.
Eva Mohyrova
Author