An Experian email marketing study found that 54% of all emails are opened on some type of mobile device. Furthermore, a 2016 Deloitte mobile consumer survey discovered that customers check their phones frequently throughout the day. Over 40% look at their devices within five minutes of waking up, and another 30% check their phones five minutes before they fall asleep. And believe it or not, nearly 50% check their phones in the middle of the night, on all days of the week.
BEST DAY TO SEND EMAILS
According to the aforementioned Experian study, the best day to send emails is Tuesday. If you send an email early Tuesday morning, it’s more likely for it to be read than any other day of the week, although Thursday is a close second. If you plan on sending a follow-up email, it might be a good idea to send the initial correspondence on a Tuesday, then check back in on Thursday.
Other studies showed slightly different results. A recent analysis from Harland Clarke determined that Wednesday is the best day to send emails, with Tuesday following closely behind. Customer.io and MailChimp were more neutral, stating that sending emails during any day in the middle of the work week, excluding Monday and Friday, would get a good response.
BEST TIME TO SEND EMAILS
When considering the best times to send emails, it’s good to take a look at your own habits first. Given most people check their phone when they first wake up in the morning and right before going to bed, 6am–8am and 8pm–12am are popular timeframes.
The lunchtime slot, 11:30am–12:30pm, was also effective since many people check their phones while they snack. Late-afternoon also ranked high, around 2:30 pm. That’s usually the time people start getting bored and restless at work, which leads to them being more apt to distractions like checking their emails.
So when is the best day and time to send an email? It clearly varies, although there are some noticeable patterns. Just remember to think to yourself, “is this a time that I regularly check my email?” If so, then it might be a good time to send that marketing message you’ve been working on. Do keep in mind though that timing isn’t the be-all-end-all solution to your marketing woes. There are many things you can do to make sure your emails reach their full potential, so make sure to incorporate as many tactics as possible to ensure your messages stand out from the rest.