What is gamification and how can it be used for content marketing?

Gamification is a highly effective social media outreach tool. It involves the use of a game to engage consumers and motivate them to interact with the brand. But what is the best kind of game to use, and on which social media channels? That all depends on the campaign. And of course, the customers you are trying to reach.

How euphemisms can improve your brand’s message

Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy.

How to use your competitors broken pages & links to grow

Any digital marketer worth their weight is familiar with linking building and the central role it plays in a solid SEO strategy. In this article, we’re going to show a simple and fast way to build backlinks to your site using your competitor's broken pages.