A SEO audit checklist for your website

High-ranking search engine listings do not happen by themselves. SEO must be carefully designed and maintained to achieve success. Here is a list of critical steps you must perform to achieve a worthwhile SEO audit.

Top 24 content marketing tools to promote your brand

In a time when TV spots and billboard ads aren't enough to draw in traffic, these 24 content marketing tools will help inspire, create, and promote your content.

Do you write high-quality content?

Writing quality content is part art and part science, and satisfying Google for page-1 rankings is a fast-moving target. Read this guide for helpful, concrete tips you can implement now to improve your writing, boost your rankings, and increase your conversion rates.

5 tips on how to optimise your website for mobile

Think all your website needs is a desktop version? Think again. All successful e-commerce businesses know that a streamlined mobile version of their site is crucial to simplifying the user experience. Here's how to optimise your website for mobile.

7 tips on writing for an international audience

Writing for an international audience requires taking a number of cultural variables into consideration. Getting it right means your ad or marketing campaign will resonate with your potential customers on a deeper level.

When is it time to redesign or redo website content?

No matter how much we might wish otherwise, websites aren’t made for life. Even if your website looks great and up-to-date now, this doesn’t mean it’ll be viewed the same way in a couple of years.

SEO strategy: can emoji help you rank higher?

Is it wise to use emojis in your SEO strategy? The short answer is—yes! Here’s how using emojis can benefit your brand and help you rank higher in search.

How to find killer blog post ideas

Every journey begins with a single step; the first is the decision to start a blog in the first place, so congratulations if you have taken that leap of faith. Next, you must be selfish and committed to continuous self-improvement. Let’s explore some of the options together.

Online Easter eggs are more than just fun: they can boost your business

The Easter holiday is nigh, which means many kids (and some adults) will be gearing up for celebratory Easter egg hunts. They are fun, exciting, a bit competitive, and they reward us with something nice, and in most cases, sweet. However, Easter egg hunts aren’t reserved for Easter only. You can go on such a hunt any time you want, and you don’t even need a yard to do so—only your laptop.

6 tips to optimise your keyword strategy in 2019

Google’s ranking algorithm has become more sophisticated. Knowing how to use keywords, and more importantly, how not to use them is vital to growing your online presence. Although keywords on their own do not have the same impact on SEO as they once did, they support a number of other factors that Google does use to define page rank.