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4 June 2025 at 02:06 7 minutes to read

What Are Long-Tail Keywords?

Long-tail keywords help you cut through the noise and rank for specific search queries. With benefits such as increased relevance and greater ROI, they're well worth using! Let's take a look at exactly how and why to use long-tail keywords in your digital marketing strategy.

21 May 2025 at 01:05 7 minutes to read

Why Your Employees Are Great Brand Ambassadors

For fledgling businesses and larger ones alike, utilising your employees as ambassadors for your brand can be a great promotional tool, and one that improves workplace satisfaction. Find out what to do, and what not to do, when initiating an employee ambassador programme.

4.2k 9 May 2025 at 08:05 8 minutes to read

What to Do With Old or Outdated Content

Old content needn't be dead content. In fact, sometimes it contains a lot more value than you're currently utilising. With the tips below, you can raise old content from the grave and breathe new life into it, culminating in greater engagement and SEO.

29 April 2025 at 09:04 6 minutes to read

What Is Brand Identity and Why Is It Important?

Brand identity is a culmination of what customers see, think, and feel when interacting with your products or services. It not only sets you apart from the competition, but strengthens customer loyalty, bolsters popularity, and much more. To master the crucial art of brand identity, keep reading.

Professional Copywriter

5.8k 21 April 2025 at 08:04 8 minutes to read

How to Improve Brand Awareness on Social Media

Brand awareness is a simple concept that revolves around getting as many eyes on your brand as possible, and cementing your business in the minds of customers. But what steps can you take to bring your brand awareness to new heights? Check out our list of effective tips below to help you stay ahead of the competition!

17 April 2025 at 11:04 8 minutes to read

Why Are Brand Values Important for Your Business?

Every brand has values, whether you agree with them or not. Identifying yours can help you to shape your brand as a whole and communicate effectively with your desired target audience and your employees. Here we break down why brand values are essential, and how to use them to grow your brand or business.

8 April 2025 at 01:04 9 minutes to read

How to Give Feedback to Your Content Team

Feedback sessions typically go one of two ways: they're either a complete waste of time and leave those involved feeling deflated, or they help to kindle a productive working relationship and enable team members grow in their careers. If you want your sessions to feel like the latter, then continue reading to learn how to make the most of them.

2 April 2025 at 09:04 6 minutes to read

How to Write Promotional Content

Promotional content or promotional writing is the lifeblood of any effective sales funnel. But how can you ensure that you strike the perfect balance between pushing sales and keeping your customers informed? Moreover, what are the elements that make promotional content impactful? For all this and more, keep reading.

Professional Copywriter

27 March 2025 at 02:03 8 minutes to read

How to Craft the Perfect Email Newsletter

Email may seem outdated, but email marketing is still one of the most effective forms of marketing around. It maintains relationships and delivers personalised content to those who are most likely to act on it. Find out exactly how and why to use it here.

20 March 2025 at 04:03 8 minutes to read

What Does Word-of-Mouth Marketing Involve?

Word-of-mouth is a time-tested form of organic marketing that allows businesses to gain new customers through authentic recommendations from previous happy customers. So, how do you harness word-of-mouth marketing to enhance your own business? We're here to give you some tips, but it's mainly about providing quality products and services!

5.8k 5 February 2025 at 08:02 7 minutes to read

What Is Voice Search Optimisation?

People are using their voices to search the web and issue commands to their devices more and more frequently. As such, it can be beneficial to optimise your content not just for typed searches, but for spoken ones too. Here we dive into the benefits and implementation of voice search optimisation.

12 January 2025 at 01:01 7 minutes to read

What Is a Unique Selling Point in Business?

If you can identify your USP, then chances are your business will be a success. But if you try to make it without one, it's more than likely you'll get lost in the quagmire that is the business world. Find out how to identify a USP for your own brand or business.

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