Keeping your Facebook fans engaged is among the most important things for your successful Facebook marketing strategy. Without fans that are liking your posts, sharing your content and commenting on it, your Facebook presence would be rather pointless and a waste of time.
Actively engaged fans for your Facebook has recently gotten even more important with the addition of Facebook’s story bump. Your fans’ active engagement with your Facebook updates is now directly influencing your visibility in the news feeds.
How can you keep your Facebook fans engaged? Let us take a look at several effective ways for engaging your fans here in this article.
KEEP YOUR CONTENT DIVERSE AND INTERESTING
People may become bored and lose interest if every piece of your content looks the same. For example, do not only post articles. Do not only post videos, or images or questions.
You can make your Facebook page a lot more engaging for your fans when your content comes in different forms. One content update may be a lengthy article, while the next could be a funny photo or video, yet another one could be a list of questions.
When you vary the types of content you post, it is important that you track your fans’ engagement with Facebook Insights. This will show you which types of postings do best. Once you see what the most successful type of content is, you can focus on those and increase their posting frequency, but you should still keep your content varied for diversity!
Moreover, don’t forget that you can combine several content types. For instance, one article may have images while another doesn’t. Experiment with this as well!
DRAW ATTENTION TO A SPECIFIC POINT IN YOUR ARTICLE
A good title is not always enough to draw attention and have your fans engage with your post. A good strategy to spark interest can be when you ask a question or comment on a specific point in the post. This will make more people want to like, click and share your content.
When you update your Facebook with a list post, don’t just merely publish it. Highlight one of the points and mention it with your post’s description. Here is an example.
“The 10 reasons that make the HTC Vive is better than the Oculus Rift”
In this example you could post it together with a comment like “While I agree with #5 that room scale is nice for Virtual Reality, I think most people don’t have the space so it shouldn’t be a criterion for many.” You get the idea.
Doing so will give you a lot more active engagement on your articles then just posting them on your feed!
PUBLISH CONTENT THAT ENGAGES CLICK THROUGH
If you want your fans to click out to your website, app or newsletter, posting a single link alone will be ineffective. Think about incentives and calls to action that make people want to click on your links!
There are some good ways how you can go about this. Think about having your fans take a quiz or personality test. These types of posts are very popular on Facebook and very effective if you want to keep your fans engaged!
DON’T JUST FOCUS ON CURRENT TRENDS WITH YOUR CONTENT
It can make sense when your Facebook reflects current trends and hypes, but doing so can also have some disadvantages. This type of post can quickly become outdated which means that people will lose interest in it.
As opposed to contents that is about the latest trends, evergreen content will stay relevant a lot longer. If your feed is merely about the latest and “hippest”, you should mix in evergreen content as well! You’d be surprised when you learn that some of the pieces that receive the most traffic and engagement on Facebook can be very old, in some cases more than 10 years, simply because they are timeless and always interesting.
SHOW OFF YOUR PERSONALITY AND EMOTIONS ON YOUR FACEBOOK
This one is amazingly simple but can have a tremendous effect on engaging your audience! Sometimes, a simple smiley with your post can make all the difference! Several large companies did studies on Facebook were they reported that a smiley face increased comments and shares by a third and that it boosted likes for the post by almost 60%!
When you post, don’t be afraid to show off your personality. Add emoticons to your updates and drive your fans’ engagement and likes!
FIND RELEVANT TIMELY CONTENT
Content that will engage your audience doesn’t always have to be created exclusively by you. Many times you may find relevant content that you can use on your Facebook feed.
To give an example here, say your company is in the gaming industry. Every year, there are gaming conventions and conferences, events that sure will interest your target audience. You can post information and updates from when you attend such a conference to keep your audience engaged!
USE FACEBOOK INSIGHTS TO TRACK YOUR FANS’ ENGAGEMENT
One of the commonly made mistakes in Facebook marketing is to post content without knowing about the reactions of your fans.
The good news is that there is absolutely no reason to guess since Facebook Insights is an excellent tool that can provide you with all information that you will need to see what type of content is liked best. Use it to find out what content resonates with your audience and include more of this type!
USE FACEBOOK APPS
Facebook themselves provides several excellent custom apps that can serve you to drive engagement, such as contests, event calendars and the like. Check the number of available Facebook apps for you and don’t be afraid to use them. Link to the apps from your status updates on Facebook, Twitter, and other places.
UPDATE YOUR STATUS WHEN YOU’RE OUT AND ABOUT
When you are updating your status, there is no rule that says that you need to do this from your desktop. In particular, with the introduction of Facebook live video, Facebook now offers an excellent way to keep your fans engaged while you’re out and about!
Depending on your particular niche, important events and conversations may indeed not be happening in your home or office! With Facebook live video and being able to post from basically anywhere at any time, you can turn your feed into an excellent source for news and events. Even simple status updates on the go from your mobile device helps entice your fans to engage more!
KNOW WHEN YOUR FANS ARE ONLINE
To keep your Facebook fans engaged, the right timing for your posts can be critical. Often, the reason why a page can suffer from poor engagement isn’t a lack of or the wrong type of content but the wrong time when it is posted. Use Facebook Insights to find out when your fans are online and post at the appropriate time. This will greatly help with engaging your audience!
Always keep in mind that engaged and active fans are the most important thing for your Facebook strategy! The above tips to keep your Facebook fans engaged can help you make the most of your Facebook presence!