How to use Instagram to effectively market your company

Instagram has gained 100 million active monthly users since 2010, making it a huge pool of potential customers. This social media platform is renowned for being more personal and community-orientated, making it a perfect place to promote your brand.

Why, when, and how you should use re-engagement e-mails

Dwindling e-mail subscriptions or declining engagement metrics do not mean your marketing e-mails are heading straight for the spam folder. Re-engagement e-mails act as a means to establish how your customer's needs have changed.

5 essential tips to prevent customer e-mail unsubscriptions

Emails offer a fantastic means of staying connected to your clients. In just a few short words and pictures, companies can tease a new product launch or entice new customers with a sale. Preventing your customer base from unsubscribing is an integral part of a successful marketing strategy.

How your company can drive success with LinkedIn

You probably already know the value of an online presence for your business, but are you using the right tools? We believe LinkedIn is the smartest tool of them all. If you can get LinkedIn to work for your business, you’ll see positive results where it counts. Here’s why using LinkedIn is better for your bottom line.

Case studies explained: Why using case studies is important for your business

Case studies prove to your customers that you know what you're talking about. This type of content helps solidify existing customer relationships while attracting new target customers to your website. Prove you are an expert in your niche with compelling case studies.

What is content marketing exactly?

Content marketing helps all types of businesses grow their audience and increase conversion rate by providing consumers with value. Here are the basics behind content marketing, and why it's essential to the continued success of your business.

Will AI take our writing jobs?

The looming threat of jobs becoming obsolete in the wake of more intelligent technology is building in the content creation community. Will AI replace the voice and skill of the human writer? Here, we discuss the advantages, disadvantages, and potential of machine-written content.

How to use Pinterest to your brand’s advantage

Don't think that just because Instagram has hundreds of millions of users that Pinterest isn't worth your time. Businesses and brands can leverage this social media platform to promote their products and services to great effect. Here's how using Pinterest can benefit your business.