SEO explained: the impact of a great call-to-action (CTA)

The CTA may look simple, but it has a mighty impact on the visitors of your website. And while you can succeed without utilising CTAs, you should still consider them to boost SEO, conversions, and overall sales. Read on to find out more about the importance of CTAs for every business.

How to navigate cultural differences in marketing

If you thought numbers and logistics were the only things you'd have to worry about when expanding your business overseas, think again. In today’s world, there is a huge emphasis placed on cultural diversity and different ways to engage, value, and respect others.

SEO explained: the importance of internal and external linking

In this article, we take an in-depth look at internal/external linking and why it is such an important aspect of SEO. Read on for a basic explanation of internal and external links, how they work, and how they can benefit your site.

SEO explained: the importance of proofreading

We’ve all heard of proofreading an essay for a class assignment. But most people don’t realise that every single post or document you release to the public needs to be proofread before it can be considered complete.

What are palindromes exactly?

Palindromes are interesting and fun. If you want to learn how they differ and how to create them, we'll gladly help you. Read this article to find out more about the origin and meaning of palindromes.

How to choose the best social media platform for your business

Free marketing is a commodity worth its weight in gold. With social media sites, that is precisely what you get; free digital marketing that can reach thousands of consumers in an instant. By picking the social media platform that matches your consumer demographic, success is only a click away.

SEO Explained: here’s why URL slugs are so important

In our SEO Explained series, we take an in-depth look at URL slugs and why they're important for search and usability.

Why using “They” is actually a great idea

Despite the fierce debate over the grammatical efficacy of using "they" as a singular, the word has survived scrutiny and now proves more relevant than ever. Discover how the word was initially borrowed and adapted to our own language, and how its use can be applied in modern English.