


Why does the English language contain so many borrowed words?
From the very beginning, English borrowed words from other languages. What began as a mishmash of Germanic dialects evolved into the descriptive and sometimes confusing English language we know today.
How and why to write content with the inverted pyramid
The inverted pyramid is an ideal writing style for news and marketing. It offers readers the most important information immediately, ensuring your most vital points are digested before they move on to a new page.
SEO explained: How to optimise your images for web search
Image SEO might seem tricky; that is, until you learn the rules. We want to help you understand image optimisation so you can improve both SEO and the user experience on your website.
How to measure Black Friday and Cyber Monday success with Google
Black Friday and Cyber Monday are two of the busiest shopping days of the year worldwide. But if you want to benefit from them, you need to not only come up with some great deals and discounts, but also track their effectiveness properly. Google Analytics can help you with that.
Yuqo’s success at the eCommerce Show North trade show 2018
Success for an e-commerce business hinges on the ability to engage businesses and consumers in a digital space. However, building face-to-face relationships is also an integral measure. To truly understand a company's work ethic and values, you need to see them in action. Yuqo is delighted to announce that our first expo was a huge success!
SEO explained: why redirects play a fundamental role
Permanent redirects are cached by browsers and can be used to replace old and deleted pages. Temporary redirects allow users access to pages at other URLs when the original is down or inaccessible. Both of these redirects affect SEO, allowing sites to either preserve or avoid passing link equity to a new URL.
Black Friday/Cyber Monday: Should your business compete in these insane marketing trends?
Believe it or not, Black Friday and Cyber Monday present great opportunities for small businesses to rake in the dough. Want to know how to go up against juggernauts like Amazon and Walmart? Check out our history of these notorious shopping dates and view our tips on competing with big business this fall.
The benefits of brand loyalty and how to build it for yourself
What makes you buy one product over another, even when your chosen brand may be more expensive or increasingly difficult to get hold of? The answer is simple—brand loyalty. While fierce brand loyalty can overcome several micro-environmental factors, how your brand resonates with customers requires constant attention.
SEO explained: the impact of alt texts
Alt texts are HTML attributes used to describe images. Why should you use them and how can they benefit both your audience and your SEO? Read this article to find out.
5 inspiring TED Talks about design
TED Talks are both educational and inspirational. You don't have to be an industry expert to enjoy them, but they can inspire experts too. Some time ago, we wrote about 5 amazing TED Talks about language, and now it's the designers' turn. In this article, we'll share a compilation of 5 poignant design talks with you.