Page 23 – Yuqo

4k 9 February 2018 at 12:02 4 minutes to read

Valentine’s Day – love the love or hate the hype

Find an edge when Valentine’s Day rolls around. The industry is worth over 30 billion dollars globally and offers numerous marketing opportunities. Love it or loathe it, there’s no denying there is a mighty big pie from which to take your slice.

4.5k 8 January 2018 at 12:01 6 minutes to read

Social media content calendars: why you need one

A social media content calendar is an essential tool that helps improve your overall marketing campaign. Preparing in advance means great content at the right time, on time, every time! Never miss an important marketing opportunity again.

5.7k 4 January 2018 at 09:01 6 minutes to read

Digital marketing terms you need to know

Digital marketing is a complex discipline that continues to evolve. Even the most experienced practitioners need regular refreshers. This is a glossary of the most common terms; what they mean, and how they can be used to your benefit.

Marguerite Arnold

5.7k 3 January 2018 at 01:01 5 minutes to read

What is gamification and how can it be used for content marketing?

Gamification is a highly effective social media outreach tool. It involves the use of a game to engage consumers and motivate them to interact with the brand. But what is the best kind of game to use, and on which social media channels? That all depends on the campaign. And of course, the customers you are trying to reach.

Marguerite Arnold

7.7k 31 October 2017 at 11:10 5 minutes to read

11 gruesome halloween translation fails

It's that time of year again when spooky translation fails come out of the internet woodwork to reveal shocking truths about unprofessional translations. We break down 11 of the most gruesome fails and provide you with the resources you need to ensure these translation blunders never happen to your business.

Steven Mike Voser

Emmy-nominated Journalist & Author

30.9k 12 October 2017 at 08:10 4 minutes to read

How euphemisms can improve your brand’s message

Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy.

Steven Mike Voser

Emmy-nominated Journalist & Author

32.8k 29 September 2017 at 01:09 4 minutes to read

The birth and history of machine translation

Machine translation is no longer a science fiction fantasy. Computer systems are improving drastically in understanding the complex nature of language. But are these systems sophisticated enough to take on human translators?

15.7k 27 September 2017 at 07:09 5 minutes to read

30 words, phrases, and sayings that don’t translate well

Every language on the planet has its own little quirks. In this article, we share 30 sayings and words that can't be translated directly.

Steven Mike Voser

Emmy-nominated Journalist & Author

4.7k 25 September 2017 at 02:09 5 minutes to read

How to successfully market online to an international audience

Being prepared for international expansion will give you the edge when marketing globally. What works in one country may not work in another. Make sure you do not fail to understand the nuanced differences between cultures and regions. These easy to remember tips form a solid base for a successful international marketing strategy.

4.6k 21 September 2017 at 12:09 3 minutes to read

Why working with a human translator is essential

Google Translate is easily one of the most common translation tools going around. So, with such a simple and free tool at your fingertips, why should you bother working with a human translator? Read on to find.

Steven Mike Voser

Emmy-nominated Journalist & Author

4.7k 20 September 2017 at 03:09 3 minutes to read

How to use colour to strengthen your message

Colour is undoubtedly a major player in how you choose to market your brand. In this article, we explore how you can use colour to strengthen your brand's message.

Steven Mike Voser

Emmy-nominated Journalist & Author

3.5k 18 September 2017 at 07:09 3 minutes to read

Things to consider when localising subtitles and voiceovers

When translating audiovisual presentations from one language to another, it is paramount to localize content. We have compiled a list of the best things to consider when localising subtitles and voiceovers - including some surprising tips that will give you a leg up on the competition.

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