Page 24 – Yuqo

4.8k 8 January 2018 at 12:01 6 minutes to read

Social media content calendars: why you need one

A social media content calendar is an essential tool that helps improve your overall marketing campaign. Preparing in advance means great content at the right time, on time, every time! Never miss an important marketing opportunity again.

5.9k 4 January 2018 at 09:01 6 minutes to read

Digital marketing terms you need to know

Digital marketing is a complex discipline that continues to evolve. Even the most experienced practitioners need regular refreshers. This is a glossary of the most common terms; what they mean, and how they can be used to your benefit.

Marguerite Arnold

7.9k 31 October 2017 at 11:10 5 minutes to read

11 gruesome halloween translation fails

It's that time of year again when spooky translation fails come out of the internet woodwork to reveal shocking truths about unprofessional translations. We break down 11 of the most gruesome fails and provide you with the resources you need to ensure these translation blunders never happen to your business.

Steven Mike Voser

Emmy-nominated Journalist & Author

31.2k 12 October 2017 at 08:10 4 minutes to read

How euphemisms can improve your brand’s message

Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy.

Steven Mike Voser

Emmy-nominated Journalist & Author

33.3k 29 September 2017 at 01:09 4 minutes to read

The birth and history of machine translation

Machine translation is no longer a science fiction fantasy. Computer systems are improving drastically in understanding the complex nature of language. But are these systems sophisticated enough to take on human translators?

16.1k 27 September 2017 at 07:09 5 minutes to read

30 words, phrases, and sayings that don’t translate well

Every language on the planet has its own little quirks. In this article, we share 30 sayings and words that can't be translated directly.

Steven Mike Voser

Emmy-nominated Journalist & Author

5k 25 September 2017 at 02:09 5 minutes to read

How to successfully market online to an international audience

Being prepared for international expansion will give you the edge when marketing globally. What works in one country may not work in another. Make sure you do not fail to understand the nuanced differences between cultures and regions. These easy to remember tips form a solid base for a successful international marketing strategy.

4.8k 21 September 2017 at 12:09 3 minutes to read

Why working with a human translator is essential

Google Translate is easily one of the most common translation tools going around. So, with such a simple and free tool at your fingertips, why should you bother working with a human translator? Read on to find.

Steven Mike Voser

Emmy-nominated Journalist & Author

3.7k 18 September 2017 at 07:09 3 minutes to read

Things to consider when localising subtitles and voiceovers

When translating audiovisual presentations from one language to another, it is paramount to localize content. We have compiled a list of the best things to consider when localising subtitles and voiceovers - including some surprising tips that will give you a leg up on the competition.

8.9k 15 September 2017 at 05:09 6 minutes to read

The 3 top languages in Europe’s emerging e-commerce markets

Europe is one of the most linguistically diverse areas of the world. While English is commonly used, the language of sales is what works best in order to expand into new territories. Involving E-commerce, this means that translations are required. What are the top 3 languages to consider for your cyber sales strategy?

Marguerite Arnold

6.7k 14 September 2017 at 02:09 4 minutes to read

7 common mistakes to avoid when translating your website

There has never been a better time to offer your website in more languages. In order to make the most of new, international E-commerce opportunities, take a look at 7 common mistakes to avoid when translating your website.

10.9k 12 September 2017 at 03:09 5 minutes to read

What is translator text expansion and why is it important?

Planning for international E-commerce campaigns includes translating content. However, the difference in text and word length between languages can affect almost every aspect of an online campaign. Planning is essential to achieve the highest quality outcome.

Marguerite Arnold

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