


7 tips for the Italian market
In this article, we'll focus on the Italian market, and the cultural and local business specifics you absolutely need to consider before expanding into this territory.
The complete 2020 social media marketing calendar
Take the stress out of planning your social media strategy for 2020 with our simple-to-follow calendar. A comprehensive guide to every major event in the social media universe, it is the ultimate resource for marketers in any industry.
The strange (and sometimes dark) history of Santa Claus in Europe
Unlike in the US, Santa has many different faces in Europe. We explore the strange and dark histories behind some of Europe's Santas.
20 festive words forgotten by the English language
Do words like "yuleshard", "bummock", and "crapulence" ring a bell? If not, don't worry: they are long-forgotten by many. In this article, we want to tell you about 20 amazing "lost" English words related to the Christmas season.
7 tips for the Dutch market
Every market has its specifics, and Dutch trading is no exception. In this article, we offer seven essential tips to help you create a strategy to smoothly and successfully expand into the Dutch market.
5 tips on how to optimise your website for mobile
Think all your website needs is a desktop version? Think again. All successful e-commerce businesses know that a streamlined mobile version of their site is crucial to simplifying the user experience. Here's how to optimise your website for mobile.
7 tips on writing for an international audience
Writing for an international audience requires taking a number of cultural variables into consideration. Getting it right means your ad or marketing campaign will resonate with your potential customers on a deeper level.
Halloween tips to spook up your marketing strategy
Halloween is just around the corner and now’s the time to get those final details of your Halloween marketing plan ironed out. Read on for our Halloween marketing tips and tricks!
Halloween stats from around the world
While Halloween has some deep roots and interesting traditions around the world, these days, it’s highly commercialised. Here is a roundup of Halloween spending trends from around the world.
5 frighteningly good Halloween marketing campaigns
In 2018, Americans spent a staggering $9 billion on Halloween. Yes, you read that right—$9 billion! The money went to items like costumes, candy, decorations, and other random goods. Want to get in on a piece of the pie? Here are five super creative and successful marketing campaigns tailored to Halloween.