Content marketing has established itself in a huge way over the past few years—not only in the US, but also in Europe. The potential of content marketing is enormous because it allows companies to disseminate tailored content to their customers via a wide range of social and business platforms. Below, we’ll take a closer look at content marketing, then outline 24 useful tools to help you improve your strategy.
WHAT ARE THE BENEFITS OF CONTENT MARKETING?
The advantages of content marketing over conventional advertising are many. This style of marketing takes a more in-depth look at a company’s products and services, highlights the strengths of a company or tells its story, and imparts a unique brand identity. Conventional advertisements simply can’t achieve all of this. Moreover, a well-written article, a spectacular video, or a cool infographic can go viral and create lasting success.
24 CONTENT MARKETING TOOLS FOR YOUR BUSINESS OR BRAND
New customers don’t appear out of anywhere, and your blog won’t magically gain readers just because it’s well-written or pretty. Thankfully, there are tools out there to help marketers and e-comm businesses create and distribute useful and entertaining content. Let’s have a look at 24 resources that can increase your brand’s reach, build influence, and boost conversions in an effective and sustainable way.
This popular social platform was born out of the premise to have “the best answer to any question”. Thus, Quora is a venue for question and answer discussions. Via this platform, content marketers can identify trends, communicate with others, and offer high-quality answers to all kinds of topics to establish themselves as experts.
Reddit is a content marketer’s dream come true, with the insights of its 36 million users and billions of comments readily at hand. Get inspiration for your next project with trending worldwide topics, and explore which headlines are most effective. Post the right subject with the right strategy, and it just might go viral.
With Pocket, you can save your favourite story, video, or article and revisit it later. The tool also connects with 300+ third-party apps to help you organise your favourite resources.
On Alltop, you get the hottest stories on a wide variety of topics. Find ideas for your next blog post!
With Buffer, you can easily share your newest post on all your social media channels. It’s smart and efficient—a go-to tool for sharing daily content. It even tells you the best timing for your posts!
Hootsuite is a social media management dashboard that lets you connect various accounts and distribute content with the click of a button—10+ million professionals value this service for a reason.
An extremely popular website, SlideShare helps you present your media in an appealing way. It is an often overlooked tool that can draw attention to your website. With SlideShare, PowerPoint presentations become a thing of the past!
Present your online press releases to a huge audience of 30,000 journalists, 250,000 subscribers, and 3 million monthly visitors. With PRWeb, your press releases will be SEO-optimised and distributed in a streamlined manner.
9. GOOGLE ANALYTICS
You can analyse nearly all of your website data with Google Analytics. This includes things like bounce rates, traffic trends, and demographics. This information allows you to see what is popular on your site and what isn’t—helping you plan future improvements. You can easily see why Google Analytics is one of the top analytics tools.
Feedly is an RSS reader (arguably the best) that has grown to 7 million users. It has many applications, one of which is content creation. It allows you to gather posts published from various sources in one place so you can scan them more quickly. A real time-saver!
You can use Twitter as a tool for searching trending topics worldwide, or in a specific region. This way, you can get up-to-date insights to help formulate your content. Furthermore, you can search hashtags relevant to your specific field of expertise to observe your audience’s interests.
Put your social media accounts on autopilot with Quuu. This tool allows you to dedicate more time to other areas of your business. Quuu helps you find relevant and curated content specified to your needs.
Visual.ly is a tool used to create infographics and data visualisations. You can work with their experts and designers to improve your graphic game. If you need some inspiration, explore the 30,000+ infographics already created.
Make your content more interactive and measurable with Uberflip. Incorporate social widgets, audio, and video elements into your PDFs.
Animate your content in a clip or presentation and put it on the map with PowToon. Use the power of visual presentation to provide a unique experience.
Everyone can create their own designs and images with this tool. Canva provides you with a stock photo library to get started on creating your own images to generate more clicks.
IFTTT automates content by connecting your applications and platforms so they can work together more effectively.
Another tool that helps you automate processes is Zapier. Connect your most-used apps and improve your workflow.
If you want to optimise your brand with the help of a team of freelancers, the award-winning platform Contently might be for you. You can manage everything from one place, even the payment of your freelance writers and the editorial process.
A self-service platform, Textbroker provides you with quality content, but you’re in charge of the whole process—from beginning to end. You can choose your authors from an existing database to streamline the process.
This is a project management tool that can do almost everything. Trello helps you and your team stay organised and cut back on the paperwork. Streamlining and collaborating with your whole team is a breeze with Trello.
Paper.li is like an online newsstand for your brand—only this newsstand curates content from millions of sources across the web. Paper.li provides an easy platform to build brand recognition and staying power.
Use Evernote to keep track of your content ideas, to brainstorm next steps, or to organise your calendar. Furthermore, you can easily share your content with colleagues. You’ll never miss an important date again!
BuzzSumo is one of the most trusted tools for content marketers. It’s like a search engine that enables you to see the most shared content on any topic.
As you can see, there are many tools out there all geared towards content marketing. Experiment with some of the resources above to take your brand to the next level!