An article with a lot of backlinks can be a powerful force when it comes to SEO and increasing your readership. To put it simply, a backlink is an inbound link from another website to yours. When people share links to your web pages, or include them on their own, they are not only increasing the amount of potential visitors, but also sending a sign to search engines that your website is worth looking at, thus helping it rank higher with them.
When it comes to gaining backlinks, compelling and engaging content usually does the trick. However, the type of content you are having written can also have a large impact; some types of content attract more backlinks than others. The below types are all fine examples of content that attract a lot of backlinks.
1: LIST POSTS
One of such formats is the classic list post. Simple in structure and easy for the reader to digest, list posts gain some of the most consistent and colossal website traffic of any other post format. They appeal to a potential reader due to the fact that the title very often sums up every point within the article, for example, “10 ways juicing celery can improve your health”, or, “57 exercises you can perform at home”. This feature allows the reader to know exactly what they are going to find and may induce curiosity. Another attractive feature of lists posts is that they are easy to quickly scan through, enabling the reader to pick out what information they are after and leave the rest behind.
Guides are a great format for audiences who want to look a little deeper into a topic than just lists. The idea of a guide is to create a truly in-depth and knowledge-expanding piece of written work that lands somewhere in the region of being tens of thousands of words long. As opposed to a shorter article that might only cover a single base of a subject, the objective of a guide is to cover every aspect and detail of a topic to give the reader a complete overview, so much so that they won’t need to look elsewhere for information, because anything they could find is already here.
Although they take a lot of work to get together, once published they have the potential to draw in a massive amount of traffic, and because they are so long and in-depth there are plenty of opportunities to backlink within them.
Infographics are among the most viral types of posts in the arsenal of bloggers and it is not hard to see why. Like lists, they can contain a large amount of information condensed into an easily digestible format. However, infographics stand out even more, especially those with a slick, polished and colourful design abundant with graphs, charts and other forms of visible data and statistics that can be rapidly understood. These eye-grabbing creations can spread like wildfire because of their easy to understand nature, thus serving as an ideal hotbed for backlinks to other areas of your website.
The type of content you are having written can also have a large impact; some types of content attract more backlinks than others.
4: COLLABORATE WITH AN INFLUENCER
By teaming up with other giants in your field, you can boost your own traffic by doing other sites a favour by boosting theirs. For example, if you were to create and article featuring a story about how a competitor found internet success and the strategies they used, with a link to their site, you are creating a piece that will get quite a bit of attention and at the same time will enhance your opponent’s site traffic. However, this may work in your favour also, if your opponent decides to feature this piece as a backlink. Looking for deals and trades with others in the field by backlinking each other will help individual websites as well as the niche as a whole to succeed and grow.
5: PIONEER YOUR NICHE
By being creative and constantly striving for new types of content and ways to format them, you are not only increasing your own site’s success and shares, but also influencing all of the other members of your field. Innovation will, in turn, cause a chain reaction of ideas that will ultimately inspire others to create new ideas and thus improve the overall quality of the niche. Additionally, new attractive ideas will draw more traffic to your site, make your niche stand out further and allow amazing backlinking opportunities.