14.9k
21 February 2019 at 02:02
5 minutes to read
Why umlauts are a big deal in branding
Though it began as a humble linguistic structure, the umlaut has taken the branding world by storm. Strangely, its appeal seems to be greatest in the English-speaking world. Read on to learn about what the umlaut is, explore its checkered history, and discover how it might be relevant to your branding strategy.