5 essential tips to prevent customer e-mail unsubscriptions

Emails offer a fantastic means of staying connected to your clients. In just a few short words and pictures, companies can tease a new product launch or entice new customers with a sale. Preventing your customer base from unsubscribing is an integral part of a successful marketing strategy.
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How your company can drive success with LinkedIn

You probably already know the value of an online presence for your business, but are you using the right tools? We believe LinkedIn is the smartest tool of them all. If you can get LinkedIn to work for your business, you’ll see positive results where it counts. Here’s why using LinkedIn is better for your bottom line.
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Is the development of language a case of nature or nurture?

Why is it humans cannot speak to animals and vice versa? Is this inability a result of specific genes missing in our DNA, or because we've simply never needed to acquire this skill? The basic premise of nature versus nurture has stirred up arguments regarding linguistic development for decades.
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10 global companies who failed at translating

Nothing gets a better reaction than when multinational companies drop the ball on their marketing campaigns. There is a message behind that failure though; informed translation is hugely important to business success.
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Will AI take our writing jobs?

The looming threat of jobs becoming obsolete in the wake of more intelligent technology is building in the content creation community. Will AI replace the voice and skill of the human writer? Here, we discuss the advantages, disadvantages, and potential of machine-written content.
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Why online ads no longer work at persuading internet users

Annoyance and disdain are just two of the emotions many users experience when a giant, flashing banner appears above their internet content. Why is it that these adverts no longer drive customer interaction?
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10 interesting language facts from around the world

Language has the power to influence and impact anyone who understands it. With so many languages spoken and written, understanding the depth of language may help preserve those dialects that are lesser-known. Here are 10 international facts about language to pique your interest.
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How to correctly use the semicolon in 5 different languages

The semicolon is the wild child of punctuation. You could write an entire book and never use it. However, understanding their correct use is a vital skill for writers, no matter the language.
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The difference between Miss, Mrs, and Ms

If you don’t understand honorific titles, you are in real danger of being misunderstood. Worse, you might unknowingly offend someone by addressing them incorrectly. This blog is your Miss, Mrs, and Ms cheat sheet—to ensure you communicate correctly.
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How to recognise and use homophones

Homophones often cause confusion, especially in conversation. Even if English is your mother tongue, it’s still possible for homophones to be easily misinterpreted. To master the use of homophones, you need to know how they work.
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5 essential tips for drumming up pre-event excitement

With your target audience at your fingertips, how do you keep them engaged and coming back for more? Passionate and engaging marketing campaigns leading up to a big event are a great way to get people invested in your brand and message.
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10 of the most overused words and how to avoid them

Writing concise, engaging content is no simple task. Unless you are fortunate enough to have skilled writers or competent editors to spot them, boring, overused words should be avoided at all costs.
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