Luke Sumpter, Author at Yuqo

22 August 2025 at 06:08 9 minutes to read

10 Tips for Improving Email Open Rates

Email open rates are key to marketing success. This guide explains what they are, how to calculate them, and 10 powerful strategies to increase engagement. From crafting compelling subject lines to optimising send times and personalising content, discover how to get more eyes on your emails and drive better results for your business.

5.9k 4 August 2025 at 08:08 9 minutes to read

How to Navigate Cultural Differences in Global Marketing

Discover why culture is crucial in global marketing. Learn from common missteps and explore practical strategies, like Hofstede's dimensions and pre-launch testing, to build culturally intelligent campaigns that truly resonate.

29 July 2025 at 05:07 10 minutes to read

How to Build an Email Newsletter Database

Even in a world of short-form video and social media posts, email still serves as one of the best ways to directly target key demographics with personalised marketing communications. In this article, you'll discover the benefits of building an email database, how to pull it off, and how to get the most out of it going forward.

5k 18 July 2025 at 08:07 8 minutes to read

What Is Local SEO and How Does It Work?

In 2025, local SEO is essential for attracting nearby customers and staying competitive. This guide covers how local SEO works, top ranking factors, practical strategies, and common mistakes to avoid. Learn how to boost visibility, build trust, and increase conversions through location-based optimisation.

6.4k 21 April 2025 at 08:04 8 minutes to read

How to Improve Brand Awareness on Social Media

Brand awareness is a simple concept that revolves around getting as many eyes on your brand as possible, and cementing your business in the minds of customers. But what steps can you take to bring your brand awareness to new heights? Check out our list of effective tips below to help you stay ahead of the competition!

8 April 2025 at 01:04 9 minutes to read

How to Give Feedback to Your Content Team

Feedback sessions typically go one of two ways: they're either a complete waste of time and leave those involved feeling deflated, or they help to kindle a productive working relationship and enable team members grow in their careers. If you want your sessions to feel like the latter, then continue reading to learn how to make the most of them.

6.2k 2 December 2021 at 01:12 8 minutes to read

The top 8 benefits of list posts

To call the internet saturated would be an understatement. There are well over a billion sites vying for attention, all claiming to offer the solutions readers are looking for. But people want something they can quickly scroll through to find the answers—list posts fit the bill perfectly! Discover 8 key benefits of list posts for any website.

6.4k 3 August 2021 at 02:08 8 minutes to read

How to optimise brand communication on social media

Proper brand communication can take a regular business and propel it into a living success story. It involves more than just a pretty logo and a flashy website (although these are important!). You need to develop a consistent and appropriate voice, post at the right time, engage with the correct audience, and be as authentic and honest as possible.

5k 11 June 2021 at 04:06 7 minutes to read

How to beat burnout when working from home

COVID-19 and subsequent lockdowns have forced millions of people all over the world to work from home. Migrating from offices filled with colleagues to their kitchen tables and living room couches, many workers are now experiencing work from home burnout. Discover the symptoms and learn how to handle the condition to the best of your ability.

5.9k 24 December 2020 at 09:12 4 minutes to read

Boxing Day | How your e-commerce business can benefit

The gifts don't stop at Christmas. Shoppers have already bought gifts for each other, and now they want to treat themselves. Learn how to market for Boxing Day so your e-commerce business can reap the benefits of this post-Christmas holiday.

4.9k 29 September 2020 at 01:09 7 minutes to read

How to reach readers that will share your content

Developing a loyal customer base will help your business in several ways. First, it will increase the consistency of product and service purchases. Second, loyal customers are more likely to share your content across social media platforms, increasing overall exposure. Use these tips to amass a loyal following.

4.2k 26 August 2020 at 01:08 4 minutes to read

Six hashtag fails to learn from

Hashtags can help or harm your company immensely. Browse these six social media blunders to avoid making the same errors in the future.