Digital marketing is a powerful way to expose your products to a potentially massive online audience. One excellent tool for digital marketing is Google Shopping, an advertising option that targets users based on their search engine results and activity. Google Shopping consists of AdWords, where users can manage budget, insights, and campaigns, and Google Merchant, where a seller’s product feed exists.
GOOGLE SHOPPING: DOES IT REALLY WORK?
Adthena reports that Google Shopping is the most popular ad format for retail advertisers, a true testimony to its effectiveness. Google Shopping is quite different from other advertising options in that Google itself chooses where to place ads and when to activate them, as opposed to the seller or company. Google Shopping uses algorithms to determine when an ad will be shown to a user. Google will decide to place the ad depending on key factors such as correlating information within the product feed and the performance history of the product.
These factors make it extremely important that sellers are strategic with keywords used within their product feeds in order to direct search engine users toward their products. All in all, Google Shopping is an easy and highly effective way to make sure you reach potential customers. Here are 5 solid reasons you should consider using this marketing tool.
1: IMPROVED VISIT TO BUY RATE
Google Shopping increases the likelihood of website visitors making a purchase. This is due to ads being highly visual, descriptive, and full of key information. Google Shopping features windows at the top of search pages that display pictures of products, a small amount of text, and even the price. These windows can include a whole product line or just one product of interest. Because the potential customer has been exposed to almost all of the information regarding the product before they have even reached the website, chances are they will visit to take a closer look and make a purchase.
2: HIGHLY EFFICIENT
Using Google Shopping means handing over advertising to computer algorithms. Instead of strategically planting your ads over various platforms in hopes they are stumbled across, Google Shopping places them in a neat window at the top of search pages in accordance with relevant searches and keywords. This makes ads much more effective and honed. It also saves a lot of time and effort.
3: HEATS UP THE COMPETITION
Many searches are conducted using specific brand names, however, others use keywords descriptive of a certain product as opposed to a brand. This results in search results of products offered by different companies that are likely to be competitors. By carefully selecting keywords in your campaigns, you can gain an edge over the competition and ensure your products get the attention they deserve when it comes to broader searches.
4: IMPROVED RETURN ON INVESTMENT
Google Shopping offers an increased return on investment when compared to other advertising options due to a high click-through rate. Because Google Shopping ads correlate to search results, online shoppers are more likely to click on your ad, as opposed to placing ads elsewhere on the internet where they may be ignored due to irrelevance.
5: MASSIVE REACH
Google Shopping ads are associated with Google search engine results, a website that sees massive activity each and every day. This allows advertisers to break through the limitations of specific websites and into the hussle and bussle of search engine traffic, expanding their reach to huge proportions.