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7.5k 8 October 2020 at 11:10 3 minutes to read

5 translation fails by big companies

Everyone understands the power of a good slogan—a brilliant tagline can take a great product and make it legendary. This also applies to product and brand names. What happens when you want to take your company global, but forget that translation is more than just directly translating words? Read on for some memorable translation fails.

6.9k 12 August 2020 at 12:08 2 minutes to read

10 Spanish idioms to prove your proficiency

Learning Spanish is easier when you begin to memorise short phrases, or idioms, used in everyday life. Not only will you learn vocabulary quicker, but you'll also begin to grasp how to communicate in a way the locals understand.

4.9k 20 May 2020 at 03:05 5 minutes to read

Top 24 content marketing tools to promote your brand

In a time when TV spots and billboard ads aren't enough to draw in traffic, these 24 content marketing tools will help inspire, create, and promote your content.

5.3k 22 April 2020 at 12:04 5 minutes to read

Hashtags for every day of the week

Countless hashtags are used every day. Some of them trend heavily and then flicker out; others stick and stay around for a while. Use these tags to appear in the feeds of your target audience every day of the week.

20.9k 15 April 2020 at 03:04 4 minutes to read

10 interesting facts about the Chinese language

To study a language is to study a culture. This is true whether you're planning to take a trip overseas or expand your business into foreign markets. At the heart of the Chinese language is a rich heritage that reflects the insights of a powerful and innovative culture.

5.5k 31 March 2020 at 11:03 6 minutes to read

Do you write high-quality content?

Writing quality content is part art and part science, and satisfying Google for page-1 rankings is a fast-moving target. Read this guide for helpful, concrete tips you can implement now to improve your writing, boost your rankings, and increase your conversion rates.

5.4k 25 March 2020 at 03:03 7 minutes to read

Easter and e-commerce: how to take advantage of the holiday

Easter is a major holiday celebrated all over the world. Religious and non-religious people indulge in cultural foods, spend time with their families, and shop online for seasonal products. Use these tips to localise your content for specific countries.

4.8k 6 March 2020 at 12:03 4 minutes to read

Avoid these 5 international marketing mistakes

Expanding into an international market is a high-risk, high-reward situation. It allows a business to tap into a huge customer base, but exposes them to ruthless competition and a new culture. Mitigate the risk involved by avoiding these common mistakes.

4k 5 February 2020 at 01:02 4 minutes to read

The 4 best translation apps you shouldn’t travel without

Getting ready to backpack around South America? Maybe you have a business meeting in Tokyo? These 4 apps will allow you to instantly break down language barriers and get to know the locals.

6.2k 23 January 2020 at 02:01 5 minutes to read

Top 7 best language-learning tools of 2020

Learning a new language is a daunting task. But it doesn't have to involve hours spent alone at a desk. These virtual tools are compatible with portable devices. You can learn a new language just 10 minutes at a time, anywhere!

16.5k 5 December 2019 at 01:12 5 minutes to read

20 festive words forgotten by the English language

Do words like "yuleshard", "bummock", and "crapulence" ring a bell? If not, don't worry: they are long-forgotten by many. In this article, we want to tell you about 20 amazing "lost" English words related to the Christmas season.

6.4k 10 October 2019 at 01:10 5 minutes to read

A comprehensive marketing guide for Halloween 2019

Halloween is a billion-dollar holiday that sees massive annual e-commerce sales. Costumes, candy, and decorations are among the best-selling products. Here's how to localise your campaign to different markets around the world.