B2C: Bringing Businesses And Customers Closer Together - Yuqo

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4.7k 7 April 2020 at 12:04 4 minutes to read

7 Re-engagement email ideas you’ll want to steal

If you have any kind of experience with email marketing, you’ve probably come across the same issue many of us have faced at one point or another—flagging subscriber engagement. Here are 7 re-engagement email campaigns to inspire your own. Get those subscribers back and clean up your email lists.

Alexandra Hicks

5k 25 March 2020 at 03:03 7 minutes to read

Easter and e-commerce: how to take advantage of the holiday

Easter is a major holiday celebrated all over the world. Religious and non-religious people indulge in cultural foods, spend time with their families, and shop online for seasonal products. Use these tips to localise your content for specific countries.

3.8k 18 March 2020 at 01:03 5 minutes to read

How to create a foolproof native advertising campaign

Native advertising is fundamentally different from traditional advertising techniques. To find out why, and how you can utilise this highly effective marketing tool, keep reading.

Professional Copywriter

4.3k 6 March 2020 at 12:03 4 minutes to read

Avoid these 5 international marketing mistakes

Expanding into an international market is a high-risk, high-reward situation. It allows a business to tap into a huge customer base, but exposes them to ruthless competition and a new culture. Mitigate the risk involved by avoiding these common mistakes.

12.1k 28 February 2020 at 11:02 21 minutes to read

The definitive guide to social media acronyms

If you don’t know your TY from your TGIF, then our complete guide to social media acronyms is a must-read. Essential for marketers and small businesses, acronyms offer an excellent opportunity to build the personality of your company’s brand or image.

Professional Copywriter

4.3k 8 January 2020 at 06:01 13 minutes to read

The complete 2020 social media marketing calendar

Take the stress out of planning your social media strategy for 2020 with our simple-to-follow calendar. A comprehensive guide to every major event in the social media universe, it is the ultimate resource for marketers in any industry.

Professional Copywriter

3.4k 30 October 2019 at 05:10 3 minutes to read

Halloween tips to spook up your marketing strategy

Halloween is just around the corner and now’s the time to get those final details of your Halloween marketing plan ironed out. Read on for our Halloween marketing tips and tricks!

Alexandra Hicks

31.4k 24 October 2019 at 12:10 2 minutes to read

Halloween stats from around the world

While Halloween has some deep roots and interesting traditions around the world, these days, it’s highly commercialised. Here is a roundup of Halloween spending trends from around the world.

Alexandra Hicks

5.3k 17 October 2019 at 12:10 3 minutes to read

5 frighteningly good Halloween marketing campaigns

In 2018, Americans spent a staggering $9 billion on Halloween. Yes, you read that right—$9 billion! The money went to items like costumes, candy, decorations, and other random goods. Want to get in on a piece of the pie? Here are five super creative and successful marketing campaigns tailored to Halloween.

Alexandra Hicks

5.9k 10 October 2019 at 01:10 5 minutes to read

A comprehensive marketing guide for Halloween 2019

Halloween is a billion-dollar holiday that sees massive annual e-commerce sales. Costumes, candy, and decorations are among the best-selling products. Here's how to localise your campaign to different markets around the world.

3.4k 25 July 2019 at 01:07 4 minutes to read

6 Facebook marketing tips to increase traffic and engagement

Establishing a Facebook presence is one thing, but keeping followers engaged is another. Those that eagerly like, share, and comment on your content won’t come out of nowhere. Let’s take a look at what you can do to increase traffic and engage followers!

4.6k 16 July 2019 at 01:07 5 minutes to read

Native advertising – the what and why

Native advertising is a good alternative to other ads because it doesn't look like an ad at all. What exactly does it mean? Read this article to learn the basics of native advertising.

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