


Black Friday/Cyber Monday: Should your business compete in these insane marketing trends?
Believe it or not, Black Friday and Cyber Monday present great opportunities for small businesses to rake in the dough. Want to know how to go up against juggernauts like Amazon and Walmart? Check out our history of these notorious shopping dates and view our tips on competing with big business this fall.
How to trigger consumer engagement on social media
Incorporated into virtually every aspect of our daily lives, social media, can provide an almost infinite pool of future customers. Successfully driving engagement from such a diverse range of potential clients is no small feat, but an effort worth its weight in gold. The key is knowing where to start.
The rise of artificial intelligence in B2C
Artificial intelligence can make or break a small business. AI allows businesses to work faster and smarter by automating menial tasks and allowing employees to be more productive in other areas. It’s the only way to compete in an increasingly fast-paced world.
30+ French business expressions you need to know
French is a super important language for any international business. In this article, we shine a light on over 30 different French expressions to help you do business all across the globe.
The top languages for app translation
In the 21st century global marketplace, there are few English-only apps anymore. But even as technology becomes more automated, translation is still an important skill that developers and designers need to be aware of in order to make their apps successful.
What are UTM parameters and why are they useful?
A UTM is an addition to a URL that returns detailed information about which of your links are being clicked and where. UTM data reveals user behavior for in-depth analysis and streamlining of your brand.
How to realise your dream of going global
Expanding your online business into international markets allows your website to gain an entirely new consumer base. Whether you are currently looking to explore new territories or just want to find out more about going global, here is a checklist of tips to consider.
5 mistakes to avoid when localising your website
Falling victim to any one of these 5 basic mistakes when localising international web content can be fatal. Make sure you get things right the first time by paying attention to basic SEO rules and considering your international customers.
A beginner’s guide to analytics: Why are they so important?
Analytics tools are becoming more and more essential in the fast-paced, highly competitive e-commerce environment. Learn what analytics are and why your online business can't go any longer without them.
Why email marketing needs to be multilingual
Looking to reach an international audience? In this article, we explore multilingual email marketing - a key tool to reaching more customers around the world.