B2C: Bringing Businesses And Customers Closer Together - Yuqo

1.1k 4 February 2019 at 01:02 4 minutes to read

A step-by-step guide to marketing Chinese New Year

Heard of Chinese New Year, but not sure how your business could benefit? Maybe you’re afraid of getting it wrong and have avoided marketing specifically for the event. Yuqo is here to help, with a step-by-step guide on how you can successfully market the Lunar New Year, and reap the uplift several product categories experience.

1.4k 12 November 2018 at 08:11 7 minutes to read

Black Friday/Cyber Monday: Should your business compete in these insane marketing trends?

Believe it or not, Black Friday and Cyber Monday present great opportunities for small businesses to rake in the dough. Want to know how to go up against juggernauts like Amazon and Walmart? Check out our history of these notorious shopping dates and view our tips on competing with big business this fall.

Steven Mike Voser

Emmy-nominated Journalist & Author

1.3k 30 May 2018 at 08:05 3 minutes to read

How to trigger consumer engagement on social media

Incorporated into virtually every aspect of our daily lives, social media, can provide an almost infinite pool of future customers. Successfully driving engagement from such a diverse range of potential clients is no small feat, but an effort worth its weight in gold. The key is knowing where to start.

3.5k 14 May 2018 at 11:05 3 minutes to read

The rise of artificial intelligence in B2C

Artificial intelligence can make or break a small business. AI allows businesses to work faster and smarter by automating menial tasks and allowing employees to be more productive in other areas. It’s the only way to compete in an increasingly fast-paced world.

Alexandra Hicks

21.5k 11 May 2018 at 08:05 5 minutes to read

30+ French business expressions you need to know

French is a super important language for any international business. In this article, we shine a light on over 30 different French expressions to help you do business all across the globe.

Steven Mike Voser

Emmy-nominated Journalist & Author

1.6k 7 May 2018 at 08:05 4 minutes to read

The top languages for app translation

In the 21st century global marketplace, there are few English-only apps anymore. But even as technology becomes more automated, translation is still an important skill that developers and designers need to be aware of in order to make their apps successful.

Marguerite Arnold

4.3k 2 May 2018 at 08:05 6 minutes to read

What are UTM parameters and why are they useful?

A UTM is an addition to a URL that returns detailed information about which of your links are being clicked and where. UTM data reveals user behavior for in-depth analysis and streamlining of your brand.

1.2k 20 April 2018 at 05:04 4 minutes to read

How to realise your dream of going global

Expanding your online business into international markets allows your website to gain an entirely new consumer base. Whether you are currently looking to explore new territories or just want to find out more about going global, here is a checklist of tips to consider.

1.7k 11 April 2018 at 09:04 4 minutes to read

5 mistakes to avoid when localising your website

Falling victim to any one of these 5 basic mistakes when localising international web content can be fatal. Make sure you get things right the first time by paying attention to basic SEO rules and considering your international customers.

1.6k 10 April 2018 at 07:04 5 minutes to read

A beginner’s guide to analytics: Why are they so important?

Analytics tools are becoming more and more essential in the fast-paced, highly competitive e-commerce environment. Learn what analytics are and why your online business can't go any longer without them.

Marguerite Arnold

1.7k 9 April 2018 at 06:04 6 minutes to read

Why email marketing needs to be multilingual

Looking to reach an international audience? In this article, we explore multilingual email marketing - a key tool to reaching more customers around the world.

Steven Mike Voser

Emmy-nominated Journalist & Author

1.9k 3 April 2018 at 06:04 5 minutes to read

What is transcreation and why should you care?

Often, buzzwords can be used to sell a product or process that promises far more than it delivers. Transcreation breaks that mold by having the potential to be incredibly lucrative. With the right team and creative brief, your small business campaign could reach a larger audience than you ever imagined.

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