B2C: Bringing Businesses And Customers Closer Together - Yuqo

1k 11 April 2018 at 09:04 4 minutes to read

5 mistakes to avoid when localising your website

Falling victim to any one of these 5 basic mistakes when localising international web content can be fatal. Make sure you get things right the first time by paying attention to basic SEO rules and considering your international customers.

1.1k 10 April 2018 at 07:04 5 minutes to read

A beginner’s guide to analytics: Why are they so important?

Analytics tools are becoming more and more essential in the fast-paced, highly competitive e-commerce environment. Learn what analytics are and why your online business can't go any longer without them.

Marguerite Arnold

1.1k 9 April 2018 at 06:04 6 minutes to read

Why email marketing needs to be multilingual

Looking to reach an international audience? In this article, we explore multilingual email marketing - a key tool to reaching more customers around the world.

Steven Mike Voser

Emmy-nominated Journalist & Author

1.1k 3 April 2018 at 06:04 5 minutes to read

What is transcreation and why should you care?

Often, buzzwords can be used to sell a product or process that promises far more than it delivers. Transcreation breaks that mold by having the potential to be incredibly lucrative. With the right team and creative brief, your small business campaign could reach a larger audience than you ever imagined.

1.1k 30 March 2018 at 06:03 5 minutes to read

How to effectively connect to your e-commerce audience

Ultimate connectivity means providing limitless opportunities. Make sure to follow these simple tips to drive business through your checkout with full carts and big smiles. Make the most of your e-commerce relationships.

29 March 2018 at 06:03 8 minutes to read

10 techniques for making irresistible marketing videos

Video content is a great way to attract more consumer interest. Streaming sites are so popular now, there is a big opportunity for you to make content seen by a wider audience. Here is our list of 10 techniques for making your video a must-see in a crowded market.

1.9k 23 March 2018 at 07:03 5 minutes to read

4 reasons why you should offer multilingual customer service

Is it worth it to invest in multilingual customer support? You bet. In today's global market place, multilingual service allows both businesses and consumers to streamline the process of purchasing high-quality products and services.

Steven Mike Voser

Emmy-nominated Journalist & Author

1k 21 March 2018 at 07:03 7 minutes to read

10 tips to make your e-commerce shop a success

Running a successful e-comm business takes more than great products and a good website. In this article, we explore our 10 top tips to help make your e-commerce business profitable.

Steven Mike Voser

Emmy-nominated Journalist & Author

14 February 2018 at 08:02 5 minutes to read

9 tips to help you market your business during Chinese New Year

In this article, we look at the significance of Chinese New Year for online business and share 9 simple tips to help you take advantage of this huge holiday.

Steven Mike Voser

Emmy-nominated Journalist & Author

9 February 2018 at 12:02 4 minutes to read

Valentine’s Day – love the love or hate the hype

Find an edge when Valentine’s Day rolls around. The industry is worth over 30 billion dollars globally and offers numerous marketing opportunities. Love it or loathe it, there’s no denying there is a mighty big pie from which to take your slice.

8 January 2018 at 12:01 6 minutes to read

Social media content calendars: why you need one

A social media content calendar is an essential tool that helps improve your overall marketing campaign. Preparing in advance means great content at the right time, on time, every time! Never miss an important marketing opportunity again.

5 January 2018 at 08:01 3 minutes to read

7 tips for increasing brand awareness using social media

Follow these 7 tips to increase brand awareness via social media. Even for small businesses, leveraging social media is possible if you know what to focus on. Read on to learn how to strengthen your social media campaign strategy.

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