
9 tips to help you market your business during Chinese New Year
In this article, we look at the significance of Chinese New Year for online business and share 9 simple tips to help you take advantage of this huge holiday.
Valentine’s Day – love the love or hate the hype
Find an edge when Valentine’s Day rolls around. The industry is worth over 30 billion dollars globally and offers numerous marketing opportunities. Love it or loathe it, there’s no denying there is a mighty big pie from which to take your slice.
Digital marketing terms you need to know
Digital marketing is a complex discipline that continues to evolve. Even the most experienced practitioners need regular refreshers. This is a glossary of the most common terms; what they mean, and how they can be used to your benefit.
How euphemisms can improve your brand’s message
Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy.
How to successfully market online to an international audience
Being prepared for international expansion will give you the edge when marketing globally. What works in one country may not work in another. Make sure you do not fail to understand the nuanced differences between cultures and regions. These easy to remember tips form a solid base for a successful international marketing strategy.
7 reasons why your small business needs online content
These days, any business, regardless of its size or industry, is online. So, how can you expect to stand out in such a competitive environment? Three words: Great online content.International SEO: 6 tips for success
International SEO is becoming increasingly important as a way to stand out from the crowd of competitors. We have compiled a list of recommendations regarding international SEO. Our 6 tips for success will quickly have you on your way to building a stronger regional presence.
How and why Google punishes automated content
It's tempting to look to apps like Google Translate for your business' translation needs. However, publishing auto-generated content like this could have detrimental effects on your search rankings.
SEO | Content marketing | A guide for writers
Once SEO and content marketing were two separate things. Now they both share tranches and aspects of one another and overlap so much that one is just as important as the other.
The 5 best types of content for generating backlinks
Backlinks are an important tool for increasing your readership, website growth, and potential customer base. They are a mark of popular content, yet some types of content gain them easier than others.