What are onomatopoeias and why should writers use them?

Onomatopoeias are literary devices used to bring added dimension to writing by stimulating the auditory sense. When used effectively, the onomatopoeia can be a powerful tool for exceptional writing.

Top 5 reasons you need to add images to your blog posts

Images are a great tool to boost shares and SEO, and to attract the attention of your audience. Read this article to find out why you absolutely should use images in your blog posts and where you can find the right images for your website.

What are ambigrams exactly?

An ambigram is a word, art form, or any other type of symbol that retains a certain meaning regardless of the direction, perspective, or orientation from which it’s viewed. The meaning of the ambigram can either change or stay the same.

What to do when your content has been stolen

Plagiarism is a serious matter. Other people can greatly benefit from stealing your content and placing it on their website, whilst robbing you of views and potential customers. Here's what to do when somebody copies your content.

Why you should definitely be using A/B tests in your e-mail marketing

If you own a business or run a website, chances are you have some type of active e-mail marketing campaign in place to drive traffic and sales. A/B testing is a crucial factor to increasing or continuing your success with e-mail marketing.

SEO explained: here’s how site speed affects SEO

In mid-2018, Google announced its latest algorithms would now take site speed into consideration when ranking sites for mobile. In this article, we'll take a closer look at how site speed affects SEO and share some simple tips for improving your site/page speed.

How and why to write content with the inverted pyramid

The inverted pyramid is an ideal writing style for news and marketing. It offers readers the most important information immediately, ensuring your most vital points are digested before they move on to a new page.

SEO explained: How to optimise your images for web search

Image SEO might seem tricky; that is, until you learn the rules. We want to help you understand image optimisation so you can improve both SEO and the user experience on your website.

SEO explained: why redirects play a fundamental role

Permanent redirects are cached by browsers and can be used to replace old and deleted pages. Temporary redirects allow users access to pages at other URLs when the original is down or inaccessible. Both of these redirects affect SEO, allowing sites to either preserve or avoid passing link equity to a new URL.

SEO explained: the impact of alt texts

Alt texts are HTML attributes used to describe images. Why should you use them and how can they benefit both your audience and your SEO? Read this article to find out.