


How to use Instagram to effectively market your company
Instagram has gained 100 million active monthly users since 2010, making it a huge pool of potential customers. This social media platform is renowned for being more personal and community-orientated, making it a perfect place to promote your brand.
Why, when, and how you should use re-engagement e-mails
Dwindling e-mail subscriptions or declining engagement metrics do not mean your marketing e-mails are heading straight for the spam folder. Re-engagement e-mails act as a means to establish how your customer's needs have changed.
Case studies explained: How to write a compelling case study
You know why you need a case study. Now, let Yuqo explain how to write a good case study that will convince prospects you are the right choice for their job.
5 essential tips to prevent customer e-mail unsubscriptions
Emails offer a fantastic means of staying connected to your clients. In just a few short words and pictures, companies can tease a new product launch or entice new customers with a sale. Preventing your customer base from unsubscribing is an integral part of a successful marketing strategy.
How your company can drive success with LinkedIn
You probably already know the value of an online presence for your business, but are you using the right tools? We believe LinkedIn is the smartest tool of them all. If you can get LinkedIn to work for your business, you’ll see positive results where it counts. Here’s why using LinkedIn is better for your bottom line.
Case studies explained: Why using case studies is important for your business
Case studies prove to your customers that you know what you're talking about. This type of content helps solidify existing customer relationships while attracting new target customers to your website. Prove you are an expert in your niche with compelling case studies.
What is content marketing exactly?
Content marketing helps all types of businesses grow their audience and increase conversion rate by providing consumers with value. Here are the basics behind content marketing, and why it's essential to the continued success of your business.
10 global companies who failed at translating
Nothing gets a better reaction than when multinational companies drop the ball on their marketing campaigns. There is a message behind that failure though; informed translation is hugely important to business success.
Will AI take our writing jobs?
The looming threat of jobs becoming obsolete in the wake of more intelligent technology is building in the content creation community. Will AI replace the voice and skill of the human writer? Here, we discuss the advantages, disadvantages, and potential of machine-written content.
How to use Pinterest to your brand’s advantage
Don't think that just because Instagram has hundreds of millions of users that Pinterest isn't worth your time. Businesses and brands can leverage this social media platform to promote their products and services to great effect. Here's how using Pinterest can benefit your business.