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3.3k 17 September 2018 at 08:09 4 minutes to read

5 essential tips to prevent customer e-mail unsubscriptions

Emails offer a fantastic means of staying connected to your clients. In just a few short words and pictures, companies can tease a new product launch or entice new customers with a sale. Preventing your customer base from unsubscribing is an integral part of a successful marketing strategy.

4k 14 September 2018 at 08:09 3 minutes to read

How your company can drive success with LinkedIn

You probably already know the value of an online presence for your business, but are you using the right tools? We believe LinkedIn is the smartest tool of them all. If you can get LinkedIn to work for your business, you’ll see positive results where it counts. Here’s why using LinkedIn is better for your bottom line.

23.6k 12 September 2018 at 08:09 4 minutes to read

Case studies explained: Why using case studies is important for your business

Case studies prove to your customers that you know what you're talking about. This type of content helps solidify existing customer relationships while attracting new target customers to your website. Prove you are an expert in your niche with compelling case studies.

5.3k 7 September 2018 at 08:09 4 minutes to read

What is content marketing exactly?

Content marketing helps all types of businesses grow their audience and increase conversion rate by providing consumers with value. Here are the basics behind content marketing, and why it's essential to the continued success of your business.

11.4k 5 September 2018 at 08:09 5 minutes to read

10 global companies who failed at translating

Nothing gets a better reaction than when multinational companies drop the ball on their marketing campaigns. There is a message behind that failure though; informed translation is hugely important to business success.

7.6k 3 September 2018 at 08:09 3 minutes to read

Will AI take our writing jobs?

The looming threat of jobs becoming obsolete in the wake of more intelligent technology is building in the content creation community. Will AI replace the voice and skill of the human writer? Here, we discuss the advantages, disadvantages, and potential of machine-written content.

4.1k 31 August 2018 at 08:08 5 minutes to read

How to use Pinterest to your brand’s advantage

Don't think that just because Instagram has hundreds of millions of users that Pinterest isn't worth your time. Businesses and brands can leverage this social media platform to promote their products and services to great effect. Here's how using Pinterest can benefit your business.

4.6k 24 August 2018 at 08:08 6 minutes to read

Why your business needs to create a blog series

Writing a blog series is a great idea for businesses looking to boost their traffic and authority. These posts are in-depth, easy to share, and are great for SEO. In this article, we'll discuss the benefits of crafting a blog series, providing you with all the info you need to get the process started!

5.9k 20 August 2018 at 08:08 4 minutes to read

Why online ads no longer work at persuading internet users

Annoyance and disdain are just two of the emotions many users experience when a giant, flashing banner appears above their internet content. Why is it that these adverts no longer drive customer interaction?

3.7k 17 August 2018 at 08:08 6 minutes to read

You need to start guest blogging today!

Guest blogging is an inexpensive promotional strategy that nearly anyone can try. However, to make the most out of this process, you need to abide by certain rules and remember some key tips. Here's everything you need to know to start guest blogging successfully.

3.8k 13 August 2018 at 08:08 4 minutes to read

Why internal linking matters

Internal linking and a killer content marketing strategy go hand in hand. Yuqo knows how to provide content that is fully optimised for a positive user experience with high search ranking potential.

3.9k 8 August 2018 at 08:08 6 minutes to read

6 steps to creating a better blogging strategy

Blogging is a must for any online business. However, without a proper strategy backing up your blogging approach, the chances of your posts connecting with your audience are slim. Read on for 6 tips to help you build a solid blogging strategy today.

Steven Mike Voser

Emmy-nominated Journalist & Author

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