


SEO explained: why redirects play a fundamental role
Permanent redirects are cached by browsers and can be used to replace old and deleted pages. Temporary redirects allow users access to pages at other URLs when the original is down or inaccessible. Both of these redirects affect SEO, allowing sites to either preserve or avoid passing link equity to a new URL.
SEO explained: the impact of alt texts
Alt texts are HTML attributes used to describe images. Why should you use them and how can they benefit both your audience and your SEO? Read this article to find out.
SEO explained: the effect of good readability
When we think about the variables that influence Google rankings, readability often doesn't come to mind first. At the same time, improving your readability can directly impact SEO as well as establish a better connection with your audience. In this article, we'll talk about the importance of readability and ways to improve it.
The best and worst times to post on social media
Social media can serve as a means of communication between a business and its audience, making it a vital element in the toolbox of every enterprise. Posting at the optimal time can greatly impact just how much attention and engagement your posts receive.
SEO explained: the impact of a great call-to-action (CTA)
The CTA may look simple, but it has a mighty impact on the visitors of your website. And while you can succeed without utilising CTAs, you should still consider them to boost SEO, conversions, and overall sales. Read on to find out more about the importance of CTAs for every business.
How to navigate cultural differences in marketing
If you thought numbers and logistics were the only things you'd have to worry about when expanding your business overseas, think again. In today’s world, there is a huge emphasis placed on cultural diversity and different ways to engage, value, and respect others.
SEO explained: the importance of internal and external linking
In this article, we take an in-depth look at internal/external linking and why it is such an important aspect of SEO. Read on for a basic explanation of internal and external links, how they work, and how they can benefit your site.
SEO explained: the importance of proofreading
We’ve all heard of proofreading an essay for a class assignment. But most people don’t realise that every single post or document you release to the public needs to be proofread before it can be considered complete.
What are palindromes exactly?
Palindromes are interesting and fun. If you want to learn how they differ and how to create them, we'll gladly help you. Read this article to find out more about the origin and meaning of palindromes.
How to choose the best social media platform for your business
Free marketing is a commodity worth its weight in gold. With social media sites, that is precisely what you get; free digital marketing that can reach thousands of consumers in an instant. By picking the social media platform that matches your consumer demographic, success is only a click away.