General: Everything You Need To Know About Effective Content - Yuqo

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5.1k 30 November 2018 at 08:11 4 minutes to read

Why you should definitely be using A/B tests in your e-mail marketing

If you own a business or run a website, chances are you have some type of active e-mail marketing campaign in place to drive traffic and sales. A/B testing is a crucial factor to increasing or continuing your success with e-mail marketing.

Alexandra Hicks

3.2k 28 November 2018 at 08:11 4 minutes to read

SEO explained: here’s how site speed affects SEO

In mid-2018, Google announced its latest algorithms would now take site speed into consideration when ranking sites for mobile. In this article, we'll take a closer look at how site speed affects SEO and share some simple tips for improving your site/page speed.

Steven Mike Voser

Emmy-nominated Journalist & Author

10.5k 26 November 2018 at 08:11 4 minutes to read

Why does the English language contain so many borrowed words?

From the very beginning, English borrowed words from other languages. What began as a mishmash of Germanic dialects evolved into the descriptive and sometimes confusing English language we know today.

3.3k 23 November 2018 at 08:11 4 minutes to read

How and why to write content with the inverted pyramid

The inverted pyramid is an ideal writing style for news and marketing. It offers readers the most important information immediately, ensuring your most vital points are digested before they move on to a new page.

28k 21 November 2018 at 08:11 6 minutes to read

SEO explained: How to optimise your images for web search

Image SEO might seem tricky; that is, until you learn the rules. We want to help you understand image optimisation so you can improve both SEO and the user experience on your website.

3.6k 16 November 2018 at 08:11 2 minutes to read

Yuqo’s success at the eCommerce Show North trade show 2018

Success for an e-commerce business hinges on the ability to engage businesses and consumers in a digital space. However, building face-to-face relationships is also an integral measure. To truly understand a company's work ethic and values, you need to see them in action. Yuqo is delighted to announce that our first expo was a huge success!

3.1k 14 November 2018 at 08:11 3 minutes to read

SEO explained: why redirects play a fundamental role

Permanent redirects are cached by browsers and can be used to replace old and deleted pages. Temporary redirects allow users access to pages at other URLs when the original is down or inaccessible. Both of these redirects affect SEO, allowing sites to either preserve or avoid passing link equity to a new URL.

7.3k 9 November 2018 at 08:11 4 minutes to read

The benefits of brand loyalty and how to build it for yourself

What makes you buy one product over another, even when your chosen brand may be more expensive or increasingly difficult to get hold of? The answer is simple—brand loyalty. While fierce brand loyalty can overcome several micro-environmental factors, how your brand resonates with customers requires constant attention.

3.8k 7 November 2018 at 08:11 4 minutes to read

SEO explained: the impact of alt texts

Alt texts are HTML attributes used to describe images. Why should you use them and how can they benefit both your audience and your SEO? Read this article to find out.

5.7k 5 November 2018 at 08:11 5 minutes to read

5 inspiring TED Talks about design

TED Talks are both educational and inspirational. You don't have to be an industry expert to enjoy them, but they can inspire experts too. Some time ago, we wrote about 5 amazing TED Talks about language, and now it's the designers' turn. In this article, we'll share a compilation of 5 poignant design talks with you.

3k 2 November 2018 at 08:11 3 minutes to read

Why your products should be on Google Shopping

Google Shopping allows your products to be featured in Google search results based on keywords within your product descriptions and the search results of potential customers.

4.9k 31 October 2018 at 08:10 5 minutes to read

SEO explained: the effect of good readability

When we think about the variables that influence Google rankings, readability often doesn't come to mind first. At the same time, improving your readability can directly impact SEO as well as establish a better connection with your audience. In this article, we'll talk about the importance of readability and ways to improve it.

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