How to optimise brand communication on social media

Proper brand communication can take a regular business and propel it into a living success story. It involves more than just a pretty logo and a flashy website (although these are important!). You need to develop a consistent and appropriate voice, post at the right time, engage with the correct audience, and be as authentic and honest as possible.

How to market Bastille Day

A hugely important day in French culture, Bastille Day commemorates the Storming of the Bastille. To find out the history of Bastille Day, its cultural significance, and how to build an effective marketing strategy around the event, keep reading.

How to market Chinese New Year in Europe, Asia & the US

The key to capturing the hearts and minds of consumers during Chinese New Year is launching a marketing campaign tailored exclusively to your audience—and the zodiac animal. If you're not sure what we're talking about, don't worry! We'll cover everything you need to know.