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8.8k 26 October 2018 at 08:10 5 minutes to read

The best and worst times to post on social media

Social media can serve as a means of communication between a business and its audience, making it a vital element in the toolbox of every enterprise. Posting at the optimal time can greatly impact just how much attention and engagement your posts receive.

20.9k 24 October 2018 at 08:10 8 minutes to read

How to Write a Great Call to Action

Calls to action can be found all over the place, including in the meta description and introduction of this article. They can even be found at the end of this short introduction! Helpful for driving actions and guiding users, CTAs are simple but highly effective in the online realm. Keep reading for more information.

5.1k 22 October 2018 at 08:10 3 minutes to read

How to navigate cultural differences in marketing

If you thought numbers and logistics were the only things you'd have to worry about when expanding your business overseas, think again. In today’s world, there is a huge emphasis placed on cultural diversity and different ways to engage, value, and respect others.

Alexandra Hicks

5.4k 17 October 2018 at 08:10 6 minutes to read

SEO explained: the importance of internal and external linking

In this article, we take an in-depth look at internal/external linking and why it is such an important aspect of SEO. Read on for a basic explanation of internal and external links, how they work, and how they can benefit your site.

Steven Mike Voser

Emmy-nominated Journalist & Author

7.7k 10 October 2018 at 08:10 3 minutes to read

SEO explained: the importance of proofreading

We’ve all heard of proofreading an essay for a class assignment. But most people don’t realise that every single post or document you release to the public needs to be proofread before it can be considered complete.

Alexandra Hicks

12.5k 8 October 2018 at 08:10 5 minutes to read

What are palindromes exactly?

Palindromes are interesting and fun. If you want to learn how they differ and how to create them, we'll gladly help you. Read this article to find out more about the origin and meaning of palindromes.

24k 5 October 2018 at 08:10 5 minutes to read

How to choose the best social media platform for your business

Free marketing is a commodity worth its weight in gold. With social media sites, that is precisely what you get; free digital marketing that can reach thousands of consumers in an instant. By picking the social media platform that matches your consumer demographic, success is only a click away.

7.6k 3 October 2018 at 08:10 6 minutes to read

SEO Explained: here’s why URL slugs are so important

In our SEO Explained series, we take an in-depth look at URL slugs and why they're important for search and usability.

Steven Mike Voser

Emmy-nominated Journalist & Author

4.6k 1 October 2018 at 08:10 4 minutes to read

Why using “They” is actually a great idea

Despite the fierce debate over the grammatical efficacy of using "they" as a singular, the word has survived scrutiny and now proves more relevant than ever. Discover how the word was initially borrowed and adapted to our own language, and how its use can be applied in modern English.

3.4k 26 September 2018 at 08:09 3 minutes to read

How to use Instagram to effectively market your company

Instagram has gained 100 million active monthly users since 2010, making it a huge pool of potential customers. This social media platform is renowned for being more personal and community-orientated, making it a perfect place to promote your brand.

4.5k 21 September 2018 at 08:09 4 minutes to read

Why, when, and how you should use re-engagement e-mails

Dwindling e-mail subscriptions or declining engagement metrics do not mean your marketing e-mails are heading straight for the spam folder. Re-engagement e-mails act as a means to establish how your customer's needs have changed.

5.4k 19 September 2018 at 08:09 5 minutes to read

Case studies explained: How to write a compelling case study

You know why you need a case study. Now, let Yuqo explain how to write a good case study that will convince prospects you are the right choice for their job.

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