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6k 20 August 2018 at 08:08 4 minutes to read

Why online ads no longer work at persuading internet users

Annoyance and disdain are just two of the emotions many users experience when a giant, flashing banner appears above their internet content. Why is it that these adverts no longer drive customer interaction?

3.8k 17 August 2018 at 08:08 6 minutes to read

You need to start guest blogging today!

Guest blogging is an inexpensive promotional strategy that nearly anyone can try. However, to make the most out of this process, you need to abide by certain rules and remember some key tips. Here's everything you need to know to start guest blogging successfully.

3.9k 13 August 2018 at 08:08 4 minutes to read

Why internal linking matters

Internal linking and a killer content marketing strategy go hand in hand. Yuqo knows how to provide content that is fully optimised for a positive user experience with high search ranking potential.

4k 8 August 2018 at 08:08 6 minutes to read

6 steps to creating a better blogging strategy

Blogging is a must for any online business. However, without a proper strategy backing up your blogging approach, the chances of your posts connecting with your audience are slim. Read on for 6 tips to help you build a solid blogging strategy today.

Steven Mike Voser

Emmy-nominated Journalist & Author

7.6k 1 August 2018 at 08:08 3 minutes to read

How to recognise and use homophones

Homophones often cause confusion, especially in conversation. Even if English is your mother tongue, it’s still possible for homophones to be easily misinterpreted. To master the use of homophones, you need to know how they work.

5.7k 30 July 2018 at 07:07 4 minutes to read

5 essential tips for drumming up pre-event excitement

With your target audience at your fingertips, how do you keep them engaged and coming back for more? Passionate and engaging marketing campaigns leading up to a big event are a great way to get people invested in your brand and message.

4.1k 27 July 2018 at 08:07 4 minutes to read

Why B2B videos are hot and happening

The time to invest in B2B video marketing is now. The numbers show that video content is just as influential in B2B markets as it is in B2C. Here's what you need to know about crafting high-quality B2B videos, even if you don't have much money to spare.

5.8k 25 July 2018 at 08:07 4 minutes to read

10 of the most overused words and how to avoid them

Writing concise, engaging content is no simple task. Unless you are fortunate enough to have skilled writers or competent editors to spot them, boring, overused words should be avoided at all costs.

5.7k 11 July 2018 at 08:07 4 minutes to read

Content is king: The importance of online content

Let us guide you on a journey from the core values of a website through the minefield of social media options, finally crossing the finish line—feeling inspired to create an optimised online content strategy by the end of this blog.

11.7k 6 July 2018 at 08:07 6 minutes to read

The Zero Moment of Truth: Why it matters to your business

The Zero Moment of Truth has completely changed how we shop. But how exactly does it affect your small business, and how can you put together a marketing strategy with ZMOT in mind? Read on to find out.

Steven Mike Voser

Emmy-nominated Journalist & Author

4.5k 2 July 2018 at 08:07 7 minutes to read

How Do You Improve Search Engine Ranking?

Ranking highly in search engines comes with the obvious benefit of increased traffic, but doing so will also help your business in many other ways. These advantages include increased trust among users, more conversions, and cost-effective marketing. It doesn't take much to increase your ranking. Discover the most effective strategies below!

10.1k 27 June 2018 at 08:06 6 minutes to read

10 English grammar mistakes you definitely want to avoid

Language evolves over time, and depends heavily on the structure of grammar. Here are 10 all-too-common grammar mistakes you must avoid when crafting high-quality English content.

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